Bespoke Music Marketing Agency
Major label experience. Boutique attention.
Recital Records plans and runs marketing campaigns for artists, labels and managers. The playbook comes from years inside major label marketing teams. The service is small, senior and personal.
@recital.digital on Instagram and TikTok
Selected artists
Who we've worked with
Campaigns for artists across pop and electronic music, from stadium headliners to the biggest names in dance.
- Robbie Williams
- Solomun
- Sam Ryder
- ARTBAT
- Steve Aoki
- Alan Walker
- Fatboy Slim
- R3HAB
- SHEE
- Salvatore Ganacci
Why Recital
The majors' playbook, without the queue
Big labels have the process and the reach. They rarely have the time for every artist. We bring the same discipline to a deliberately small roster, so every campaign gets senior people from start to finish.
Senior on every brief
The people you meet are the people doing the work. No hand-off to a junior account team once the contract is signed.
Built around the release
Every plan starts from the music, the moment and the audience. Scope is shaped to the campaign, not to a retainer template.
Fans you own
We grow audiences you can reach directly, through email, SMS and community, so each release starts further ahead than the last.
Services
What we do
Take one service or the full campaign. Most clients start with a single release and build from there.
Campaign Management
End-to-end release campaigns run by people who have shipped them at major label scale. One senior lead owns the plan, the timeline and the people, from announce to aftercare.
Social Strategy
A clear voice and rhythm for each artist across Instagram, TikTok, YouTube and beyond, built around the record and the person making it rather than a generic content calendar.
Shortform Content Strategy
Concepts, formats and edit direction for Reels, TikTok and Shorts. We find the sound, the hook and the moment, then build repeatable formats that keep a song moving.
Digital Advertising
Paid media planned against real goals: streams, tickets, followers, sales. Meta, TikTok, YouTube and Google, managed with tight creative testing and honest reporting.
CRM & Community Management
Turning listeners into fans you can reach directly. Email, SMS, fan clubs and community spaces, set up and run so every release lands with the people who care most.
Approach
How a campaign runs
A typical single campaign runs six to ten weeks, from first conversation to post-release review.
Listen
We start with the music, the artist and the goal. Streams, tickets, a fanbase in a new territory: we agree what success means.
Plan
A release plan with timeline, budget, content formats and paid media, signed off before anything goes live.
Launch
We run the campaign day to day: content, ads, partners and community, adjusting as the numbers come in.
Grow
A clear post-release report, and a plan to carry the audience you've built into the next record.
Who we work with
Built for music teams
We work directly with artists and alongside the teams around them.
Founder
Over a decade inside Warner Music and Sony Music. Now working directly with artists.
Recital was founded in 2024 by Thomas Oliver Jones, who spent more than a decade in major label marketing at EMI, Parlophone and Warner Music, and most recently as Head of Audience at Sony Music. Over that time he led social, CRM, direct-to-fan and paid media strategy for some of the biggest artists in the world.
At the labels, the work that made the difference was always the same: telling an artist's story clearly, growing an audience on purpose, and building a community the artist owns. Recital brings that thinking to a small roster, with the founder on every campaign.
- Tom GrennanLed release strategy for What Ifs & Maybes, a UK #1 album.
- Sam RyderPart of the team behind the 2022 Eurovision breakout and hit single Space Man.
- GorillazAR takeover of Times Square and Piccadilly Circus, built with Google.
- The SnutsCreated the Fan Pass mechanic behind the #1 debut album W.L.
Label campaigns also include Coldplay, PinkPantheress, Kylie Minogue, Blur, Paul Weller, Stereophonics and David Guetta.
- 2024 – nowFounder · Recital Records
- 2023 – 2024Head of Audience · Sony Music, Insanity Records
- 2022 – 2023Head of Audience · Warner Music, Parlophone
- 2013 – 2022Digital marketing and strategy · Warner Music, Parlophone
- 2012 – 2013Digital · EMI Classics
- Company
- Recital Records Ltd
- Address
- 32 Merchant Taylors Almshouses, Brandram Road, London SE13 5RX
United Kingdom - Company no.
- 15864591 (England and Wales)
- Hours
- Monday to Friday, 9:00–18:00 (UK time)
- tom@recitalrecords.co.uk